ETFs Archives - CFRA Research https://www.cfraresearch.com/blog-categories/etfs/ Independent Financial Intelligence and Innovation Thu, 08 Jan 2026 15:07:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.cfraresearch.com/wp-content/uploads/2023/03/cropped-CFRA_favicon_512px-1-32x32.png ETFs Archives - CFRA Research https://www.cfraresearch.com/blog-categories/etfs/ 32 32 Recently Launched ETFs to Watch in 2026 https://www.cfraresearch.com/blog/recently-launched-etfs-to-watch-in-2026/ Wed, 07 Jan 2026 22:56:23 +0000 https://www.cfraresearch.com/?post_type=blog&p=11742 The post Recently Launched ETFs to Watch in 2026 appeared first on CFRA Research.

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ETFs

Recently Launched ETFs to Watch in 2026

Published January 07, 2026 – Aniket By Aniket Ullal, SVP and Head, ETF Research & Analytics  


Summary

The ETF industry continues to evolve rapidly, driven by regulatory developments, product innovation, and shifting investor preferences. While 2025 saw record ETF launches, not all funds achieved meaningful scale. Here we present five ETFs that signal where smart money is heading in 2026, with each representing a broader structural trend shaping ETF portfolio construction.

Fund selection was derived from CFRA’s proprietary and comprehensive suite of data, ratings, and research tools designed to monitor and analyze the global ETF industry. Click here to learn more.

These ETFs span new income strategies, crypto diversification, hedge fund replication, mutual fund conversions, and cash management solutions. All have surpassed $500 million in assets, making them early indicators of where investor demand is going.


Key Takeaways

  • Five ETFs stand out as bellwethers for emerging ETF categories in 2026
  • Product innovation is expanding access to strategies previously limited to institutional investors
  • Regulatory clarity is accelerating growth in crypto and money market ETFs
  • ETF wrappers continue to absorb mutual fund and hedge fund strategies

Structural Trends Driving New ETF Launches

table1

Source: CFRA, FUNDynamix. Data as of January 2, 2026.

Innovation in Income-Oriented ETFs

Income-focused ETF innovation has increasingly relied on derivatives to enhance yield. The success of covered call strategies over the past several years has paved the way for more complex structures, including autocallable income ETFs.

The Calamos Autocallable Income ETF (CAIE) represents a new category that packages laddered autocallable notes into a single ETF. This structure simplifies implementation and monitoring while offering higher income potential relative to traditional fixed income products, albeit with downside risk in severe market drawdowns.

Portfolio Construction Implication: Autocallable income ETFs may serve as satellite income allocations for investors seeking yield enhancement beyond traditional bond exposure.

Source: CFRA, FUNDynamix. Data as of January 2, 2026.


Expansion of Crypto Exposure Beyond Single-Asset ETFs

The launch of spot bitcoin and ethereum ETFs established crypto as a viable ETF asset class. The next phase of growth is focused on diversification.

The Bitwise 10 Crypto Index ETF (BITW) provides exposure to the ten largest cryptocurrencies by market capitalization, rebalanced monthly. This structure allows investors to access diversified crypto exposure through a single regulated vehicle.

Portfolio Construction Implication: Multi-coin crypto ETFs may replace single-asset products for investors seeking strategic, rather than tactical, crypto allocations.

Source: CFRA, FUNDynamix. Data as of January 2, 2026. “Other” consists of: LINK, HBAR, Dogecoin, Litecoin, and Sui.


Migration of Active and Hedge Fund Strategies into ETFs

Mutual Fund Conversions Accelerate

Akre Focus ETF (AKRE) highlights the continued conversion of actively managed mutual funds into ETFs. These conversions offer potential tax efficiency, intraday liquidity, and transparency, while preserving established investment processes.

With regulatory approval expanding for ETF share classes of mutual funds, this trend is likely to accelerate.

Portfolio Construction Implication: Advisors may increasingly replace traditional mutual funds with ETF equivalents without altering portfolio exposures.


Hedge Fund Strategies Reach a Broader Audience

The SPDR Bridgewater All Weather ETF (ALLW) reflects growing demand for institutional-style diversification strategies in an ETF wrapper. While hedge fund replication ETFs have existed for years, direct participation by large hedge fund managers represents a meaningful shift.

ALLW seeks to deliver resilience across market environments through global macro diversification.

Portfolio Construction Implication: Hedge fund strategy ETFs may serve as core diversifiers within multi-asset portfolios.

Source: CFRA, FUNDynamix. Data as of January 2, 2026.


Cash Management Enters the ETF Ecosystem

Emergence of 2a-7 Compliant Money Market ETFs

The launch of Simplify Government Money Market ETF (SBIL) marks a structural shift in cash management. Historically, money market funds were unavailable in ETF form due to regulatory constraints. That changed in 2025.

SBIL’s rapid asset growth suggests strong demand for intraday liquidity combined with money market fund standards.

Portfolio Construction Implication: Money market ETFs may increasingly compete with traditional cash vehicles, particularly for tactical liquidity management.


Conclusion: Implications for ETF Investors and Advisors

The five ETFs highlighted here are not just recent launches. They are early indicators of broader shifts in ETF design, regulation, and investor behavior. As these categories mature, asset flows into these funds will provide valuable signals about the future direction of ETF portfolio construction.

As these ETF categories develop, CFRA will continue to monitor asset flows, adoption, and performance as indicators of broader shifts in ETF portfolio construction.


CFRA’s ETF Flows Data Set

CFRA offers a comprehensive set of data, ratings, and research to track the global ETF industry. The ETF data consists of three components – constituent holdings, proprietary classifications, and daily statistics. The latter includes daily flows for individual ETFs, available via both feed and API. Flows data can also be accessed and analyzed using CFRA’s FUNDynamix ETF platform.

Trial access for CFRA’s ETF data and tools can be requested here.


Fundynamix

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The Impact of Policy and Regulatory Changes on ETF Portfolio Construction https://www.cfraresearch.com/blog/the-impact-of-policy-and-regulatory-changes-on-etf-portfolio-construction/ Tue, 05 Aug 2025 18:19:48 +0000 https://www.cfraresearch.com/?post_type=blog&p=10964 The post The Impact of Policy and Regulatory Changes on ETF Portfolio Construction appeared first on CFRA Research.

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ETFs

The Impact of Policy and Regulatory Changes on ETF Portfolio Construction

Published August 9, 2025 – Aniket By Aniket Ullal, SVP and Head, ETF Research & Analytics  


Key Takeaways 

  • Government policy has become a critical driver of investor returns and flows as shown by the market cycles since the November 2, 2024, election in the U.S.
  • Translating a policy related thesis into an investible action requires the careful screening and comparison of ETFs, such as choosing between healthcare ETFs in response to the Medicaid changes in the One Big Beautiful Bill.
  • Another important consideration is timing, since ETFs will usually move in anticipation of policy changes. This is best highlighted by examining the price movement of the Invesco Solar ETF (TAN) over the last 10 years.
  • Investors also need to assess the second order effects of policies, such as the impact on intra-sector stock dispersion and the U.S. dollar.
  • CFRA’s Washington Analysis policy team and ETF research team can be useful resources in understanding how policy can shape outcomes for investors.

The Growing Impact of Trade & Regulatory Policy on Investment Outcomes 

As the Trump 2.0 agenda continues to take shape, government policy has become a critical driver of investor returns and flows. The current administration is attempting to re-shape the U.S. economy in fundamental ways through trade policy, sector specific industrial policy, and de-regulation. As a result, it is important for investors to monitor these issues and factor them into ETF portfolio construction and monitoring.

This can be seen in Figure 1, which shows the performance of specific asset classes prior to and after the re-election of President Trump. After the November 2024 election, the S&P 500 started rallying but then reversed in February after President Trump announced tariffs on U.S. trading partners. This sharp downturn lasted until April 8, 2025, when the first pause in reciprocal tariffs was announced. After that, the market largely returned to a “risk-on” environment, as shown by the returns for ETFs linked to U.S. large cap equities, the Nasdaq-100 (a proxy for the AI trade), bitcoin and U.S. small caps. It highlights how policy has been the primary driver of market cycles and investment returns in this current post-election environment.

Figure 1 – Price Return for Select “Risk On” ETFs – Market Cycles Post Nov ’24 Election

Price Return for Select “Risk On” ETFs – Market Cycles Post Nov ’24 Election

Source: CFRA’s FUNDynamix ETF database; As of June 30, 2025 

A Framework for Investors to Classify Policy Changes

Having a framework to classify policy issues is useful to placing these changes in a broader context. The table below shows the broad categories of policy changes with some historical examples. 

Table 1 Broad Framework for Policy and Regulatory Changes in the U.S.

Policy Category  Description  Historical Examples 
Fiscal Policy Use of government spending and tax policies to impact the economy. 
  • President Roosevelt’s “New Deal” 
  • President Reagan’s Economic Recovery Tax Act 
  • President Obama’s American Recovery and Reinvestment Act  
Sector Specific Industrial Policy Industry specific government programs or purchases, subsidies, tax breaks etc.  
  • Creation of SEMATECH (Semiconductor Manufacturing Technology).
  • CHIPS and Science Act 
  • Inflation Reduction Act (IRA) 
Trade and Foreign Policy Use of tariffs and trade agreements to regulate trade.  
  • Smoot-Hawley Tariff Act 
  • Establishment of the World Trade Organization (WTO) 
  • Signing of NAFTA 
Cross-Sector Regulation & Enforcement   Government and agency action in areas such as antitrust, environmental policies, financial, and consumer regulation. 
  • Sherman Antitrust Act 
  • Creation of the Environment Protection Agency (EPA) 
  • Creation of the Food & Drug Administration (FDA) 
Legal & Special Situations  One-off events that create investment opportunities but that may also have broader implications for the economy.  
  • Breakup of AT&T 
  • The Troubled Asset Relief Program (TARP) 
  • Post 9/11 Airline Bailout 
State and Local Regulations  State and regional policies that influence business and investing.
  • Vehicle emission standards set in California.
  • Regional Greenhouse Gas Initiative (RGGI) 

Source: CFRA analysis 

The policies of the current Trump administration and Congress correspond to most of these categories. Fiscal policy has been shaped by the One Big Beautiful Bill (OBBB) which includes extension of the tax cuts from the original Tax Cuts and Jobs Act (TCJA) of 2017. Tariff policies have also changed significantly in 2025, and the government is pursuing sector specific policies in areas like crypto, defense, semiconductors, and healthcare.

Translating Policy into ETF Selection Decisions

For ETF investors, translating a policy related thesis into an investible action requires the careful screening and comparison of ETFs. Often policy actions may influence only specific stocks or sub-industries within a sector, and so the choice of the appropriate ETF is important. As an example, the recently passed One Big Beautiful Bill included Medicaid restructuring, including new Medicaid work requirements, which will negatively impact managed care organizations (MCOs) and hospitals. CFRA’s Washington Analysis policy team expects covered lives to decline beginning in 2027and the financial burden to shift more acutely to hospitals as rising uncompensated care costs accelerate into 2026 and 2027.  

There are two ETFs which provide exposure to the healthcare service provider sector – the iShares US Healthcare Providers ETF (IHF) and SPDR S&P Healthcare Services ETF (XHS). However, they have very different index weighting schemes, which result in varying exposures to specific constituent holdings. IHF is market cap weighted and its top 15 holdings include MCOs and hospitals such as Centene (CNC), Molina Healthcare (MOH), UnitedHealth Group (UNH), and Elevance Health (ELV). MOH and CNC are highly likely to be impacted by the budget bill, since they have the largest Medicaid businesses of the large insurers (Medicaid is 79% and 58% of their managed care businesses, respectively). CRA’s analysts also expect ELV and UNH to see top-line impacts.

In contrast, XHS is equal weighted with no single stock having a weight above 3%. It is therefore better designed to withstand downside risks to specific names like UNH, which makes up more than 20% of IHF. Being able to compare the security selection criteria, weighting schemes (for indexed ETFs), and underlying holdings is important in translating policy related themes into actionable ETF security selection. 

Table 2 – Comparison of Top 15 Stock Holdings for IHF and XH

Comparison of Top 15 Stock Holdings for IHF and XHS

Source: CFRA’s FUNDynamix ETF database; As of June 26, 2025 

Anticipating Price Changes Prior to Policy Enactment

Another important consideration is timing, since ETFs will usually move in anticipation of policy changes. This is best highlighted by examining the price movement of the Invesco Solar ETF (TAN). TAN had a 450% price between March 2022 (prior to Biden being elected) and Feb 2021 (one month after his inauguration), with much of that price appreciation in anticipation of an administration and Congress that would enact legislation more supportive of renewable energy. Similarly, TAN saw a significant decline in price after President Trump’s reelection, much before the changes to clean energy credits in the Inflation Reduction Act were put into the budget.

Figure 2 10 Year Relative Price Performance of Solar (TAN) and Oil Production (IEO)

10 Year Relative Price Performance of Solar (TAN) and Oil Production (IEO)

Source: CFRA’s FUNDynamix ETF database; As of June 26, 2025 

These changes underscore how policy can drive ETF prices significantly even prior to actual legislation being enacted.

Examining Policy Trends for Second Order Investing Effects

Government policy can impact specific stocks and sectors, but it is important for investors to also assess second order effects of these policies. Often, these can have a higher impact on returns and portfolio construction. As an example, the current trade policies drove up dispersion between stocks in the first half of 2025 (see Figure 3). 

Figure 3 Realized Dispersion for S&P 500 – Trailing 10 Years (June ‘15 – June ‘25)

Realized Dispersion for S&P 500 – Trailing 10 Years (June ‘15 – June ‘25)

Source: CFRA analysis; As of June 30, 2025 

This dispersion increase was most pronounced in the retail sector. In 2024, there was a 6% return differential between the low-cost retailers Dollar General (DG), Dollar Tree (DLTR) and Five Below (FIVE). In 1H ’25, the return differential between them rose to 20% due to differences in imports from China. DG has a much lower percentage of goods either directly or indirectly imported from China, at 10-15%. For DLTR and FIVE, that import percentage was much higher at 50-60%, making these stocks much more vulnerable to tariff shocks.  

Analysis by S&P Dow Jones Indices shows that higher stock dispersion results in a wider range of outcomes for active fund managers. Therefore, policy driven dispersion could result in an environment where investors seek out more active ETFs.  

Another example of second order effects is the impact of trade on the dollar. The US Broad dollar index (DTWEXBGS), which measures the dollar against a trade-weighted basket of currencies, was down 7% in 1H ’25 due to tariff policies. Although some of these declines have since been partially reversed, a weak dollar has important implications for investors, including favoring export-oriented firms that benefit from competitive pricing and favorable currency conversion back into dollars.

CFRA’s Policy Research and ETF Platform

Policy decisions influence capital flows and ETF returns and having the appropriate toolkit is important for investors. CFRA’s Washington Analysis policy team proves timely, in-depth coverage spanning market moving legislative, regulatory, judicial, and political developments with a focus on the sectors most impacted by policy developments, including healthcare, energy, financial services, defense, technology, media, and telecommunications. The team also forecasts and advises on cross-sector and market moving developments across tax, trade, fiscal and M&A issues. 

CFRA also offers a comprehensive set of data, ratings and research to track the global ETF industry. The ETF data consists of three components – constituent holdings, proprietary classifications, and daily statistics. The latter includes daily flows for individual ETFs, available via both feed and API. Flows data can also be accessed and analyzed using CFRA’s FUNDynamix ETF platform. Trial access for CFRA’s ETF data and tools can be requested here

Fund Flows

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Analyzing ETF Flow Trends for Trading & Investment Analysis https://www.cfraresearch.com/blog/analyzing-etf-flow-trends-for-trading-investment-analysis/ Tue, 20 May 2025 23:14:17 +0000 https://www.cfraresearch.com/?post_type=blog&p=10519 The post Analyzing ETF Flow Trends for Trading & Investment Analysis appeared first on CFRA Research.

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ETFs

Analyzing ETF Flow Trends for Trading & Investment Analysis 

Published May 21, 2025 – Aniket By Aniket Ullal, SVP and Head, ETF Research & Analytics  


Key Takeaways 

  • ETF flows measure the value of investment dollars that investors have either added or removed from an exchange traded fund.
  • The net flow calculation reflects the changes in the shares outstanding of the ETF based on investor demand.
  • ETF flows can be a useful input into assessing investor risk on / risk off sentiment. Flows can also be analyzed through the lenses of sector, strategy and theme.
  • However, incorporating nuances such as ‘create to short’ and the impact of model portfolios is important when using flows data in trading analysis.

The Definition of Exchange Traded Fund (ETF) Flows

ETF flows measure the value of investment dollars that investors have either added or withdrawn from an exchange traded fund (ETF). It is important to note that flow is not the only factor that increases or reduces the assets in an ETF. ETF assets also change due to changes in the market value of the existing securities held in the ETF.

In other words, the value of assets in an ETF can change for two reasons – net flows (i.e. new investor money coming in or out of the fund) and market movement (i.e. the change in the market value of the underlying securities already in the fund).

Let us explore this with a very simple example: Let’s assume an ETF has $100M in assets at the end of Day 0. On Day 1, let’s assume net inflows of $9.5M, i.e. investors put in $9.5M of new money into the ETF. Let’s also assume that the value of the securities already held in the ETF goes down by $5M due to a market decline.

So, there are two offsetting changes happening to that ETF on the same day – the value of assets is going up due to a new inflow, but assets are also declining due to market movements. Therefore, on Day 1:

Table 1: Components of asset change (net flows and market movement).

Components of asset change (net flows and market movement).

Therefore, the net assets at the end of Day 1 will be $100M + $4.5M = $104.5M.

Figure 1 illustrates a real-life example of how net assets for an ETF are impacted by both flow and market movement. The red arrow points to the asset change for the SPDR Gold Trust (GLD) on April 22, 2025.

Figure 1: Asset Change in GLD on Apr 22, 2025, due to Flows and Market Movement

Change in Assets: ETF Flows vs NAV - Source: CFRA’s FUNDynamix ETF analytics portal

Source: CFRA’s FUNDynamix ETF analytics portal 

The dark blue shows the change due to market movement, i.e. the gold held in GLD appreciated in value by $3.94 billion on that day. However, net flows due to investor redemptions (shows in the light blue) were -$1.27 billion. Therefore, the assets of the ETF on that day went up by $2.67 billion (shown by the dot) i.e. $3.94 in market appreciation – $1.27 of net flows.

In these examples, market movement and net flows partially offset each other, but that doesn’t always have to be the case. On a given day, both market movement and flows could be positive (or negative).

How ETF Flows Are Calculated

On a given trading day for an ETF, net flows are calculated as follows:

Net flows on a trading day = Change in shares outstanding on that trading day * NAV at the end of that trading day.

The net flow calculation reflects the changes in the shares outstanding of the ETF based on investor demand. If new money is invested, the shares outstanding will increase. If money is redeemed, the shares outstanding will be reduced. This calculation is adjusted for corporate actions such as splits or reverse splits.

Let us look at this calculation in a little more detail, using our earlier hypothetical example of the $100M ETF. Let us assume that at the end of Day 0, the ETF had 5 million shares outstanding at an NAV of $20. i.e. assets of $100M.

On Day 1, 500,000 new shares were created (i.e. there were inflows) but the market declined i.e. NAV fell from $20 per share to $19. This is summarized in Table 1 below.

Table 2: Hypothetical example of an ETF with inflows and market decline.

Figure 2: Sample ETF Watchlist to Track Investor Risk On / Off Sentiment
To calculate the flows, we use our flows formula i.e. Change in change shares outstanding on that trading day * NAV at the end of that trading day.

Figure 2: Sample ETF Watchlist to Track Investor Risk On / Off Sentiment

However, the underlying value of the securities held declined i.e.

Underlying value of the securities held declined

The net asset change is a sum of these two effects, i.e.

Net asset change is a sum of these two effects
Separating out net flows from market movement provides useful insight, because it enables analysis on investor demand, which is independent of changes in assets due to price movements.

Flows for ETFs vs Mutual Funds

When analyzing ETF flows, it is useful to distinguish the flow process for ETFs and mutual funds, and how they are different in a few fundamental ways:

  • In-Kind Creation Redemption: In the ETF structure, shares of the fund are created or redeemed by Authorized Participants (APs), which are designated firms that trade directly with the ETF
    issuer. When creating new ETF units, the APs will hand in a basket of constituent shares to the issuer, and in return, the issuer will give the AP a block of ETF shares (called a creation basket). These shares then list on an exchange where individual investors or firms can trade them. Similarly, when redeeming fund units, the AP will hand in a block of ETF shares to the issuer and in return receive an equivalent basket of underlying constituent shares (redemption basket). This exchange of ETF units for underlying securities is called in-kind creation and redemption. In contrast, a mutual fund creation or redemption happens in cash when individual investors buy or sell fund units. The in-kind mechanism is more tax efficient, giving ETFs a tax advantage over mutual funds.
  • Daily data vs monthly data: ETFs trade intra-day and for most ETFs in the U.S., the underlying basket of securities, NAVs and shares are published publicly by ETF issuers. For most mutual funds, it is more difficult to source daily shares, assets, and holdings, and so flows are typically calculated using monthly data. This means that mutual funds flow data tends to be less granular and timely than ETF flow data.
  • Institutional vs retail user base: Mutual funds tend to be used more by retail investors, though many funds also have separate institutional share classes. In contrast, ETFs only have one share class in the U.S. that are used by both retail and institutional investors. For this reason, ETF flows reflect both retail and institutional behavior, with the latter generally reacting more quickly to market events.

Gauging Sentiment Using Flows Data

ETF flows can be a useful input into assessing macro level investor sentiment. Figure 1 is a custom screener created in CFRA’s FUNDynamix platform. It has a set of ETFs that are useful proxies for gauging investor risk on / risk off sentiment. Some of the ETFs like the iShares Russell 2000 ETF(IWM) and the Technology Select Sector SPDR (XLK) had year-to-date outflows as of May 16, 2025. Typically, these ETFs tend to have inflows when investors are in a more growth-oriented, risk-on mindset. ETFs like the SPDR Gold MiniShares Trust (GLDM) and the Utilities Select Sector SPDR (XLU) had inflows during the same period, reflecting defensive positioning by investors concerned about tariffs and inflation.

Figure 2: Sample Watchlist to Track Investor Risk On / Off Sentiment

Figure 2: Sample ETF Watchlist to Track Investor Risk On / Off Sentiment

Data from CFRA FUNDynamix ETF platform as of May 16, 2025 

Monitoring risk sentiment using ETF flows for different time periods can be a valuable input for analysts and portfolio managers looking to assess current investment sentiment. 

Flows by Strategy, Theme & Sector 

In addition to assessing investor sentiment, ETF flows can also be viewed through the lenses of sector, strategy and theme. For example, Table 3 shows the flows into sector focused ETFs in the U.S. in calendar year 2023. In that year, investors were starting to get back into risk-on mode after the equity downturn of 2022. In March 2023, Chat GPT-4 was released, accelerating investor flows into Technology ETFs as well as other growth-oriented sectors like Consumer Discretionary and Communication Services. This flow activity effectively highlights the investor interest in the Mag-7 trade, since those 7 stocks were among the biggest holdings in these three sector ETFs.  

Table 3: Flows into Industry Sector Focused ETFs in Calendar Year 2023.  

Flows into Industry Sector Focused ETFs in Calendar Year 2023.

Data from CFRA FUNDynamix ETF platform as of May 16, 2025 

Table 4 provides another example of flows data reflfecting investor behavior. It shows the ETF flows into bond ETFs in the U.S. by maturity category in 2022. The Federal Reserve started an aggressive rate hiking cycle in March 2022 and in response, investors began moving more money into short duration bond to lock in higher yields and to be in less rate sensitive segments of the yield curve. 

Table 4: Flows into Bond ETFs by Maturity Category in Calendar Year 2022.  

Flows into Bond ETFs by Maturity Category in Calendar Year 2022.

Data from CFRA FUNDynamix ETF platform as of May 16, 2025 

Nuances in Using ETF Flows as a Trading Signal 

As we have seen, flow data can provide useful insight into overall risk on / risk off sentiment as well as investor rotation across sectors, themes and strategies. However, it is important to note several nuances when analyzing ETF flows data:

  • ‘Create to short’: As described earlier, flows data is calculated using changes in shares outstanding. However, sometimes shares could also be created for the purpose of shorting an ETF. So flows data should always be examined in conjunction with other variables such as short interest data, to confirm whether the flows genuinely represent investor demand rather than short selling.
  • Relationship to performance: Professional investors often try to assess whether flows are predictive of future performance. The results are often mixed and sometimes flows can lag performance, when investors try to chase returns. The relationship between flows and performance can vary by asset class and time-period, and it should not be assumed that flows are always predictive of performance.
  • Lag in retail data: Retail flows into ETFs can often be slower than institutional flows. This is because retail portfolios rebalance less often, and model portfolios, which often drive advisor activity, are usually rebalanced monthly or quarterly. Model portfolios, particularly those from large model providers like Blackrock, can drive significant flows when they rebalance. For example, Figure 3 shows the flows into the iShares MSCI USA Quality Factor ETF (QUAL) over the trailing three years through May 17, 2025. The yellow arrow highlights an inflow of $7 billion that came into the ETF over a two day period due to the addition of the fund to Blackrock’s model portfolio in March 2023.

Figure 3: Flows into QUAL In the Trailing 3 Years

Fund Flows

Data from CFRA FUNDynamix ETF platform as of May 17, 2025 

Incorporating all these nuances such as ‘create to short’ and the impact of model portfolios is important when using flows data as a signal in trading models.  

CFRA’s ETF Flows Data Set 

CFRA offers a comprehensive set of data, ratings and research to track the global ETF industry. The ETF data consists of three components – constituent holdings, proprietary classifications, and daily statistics. The latter includes daily flows for individual ETFs, available via both feed and API. Flows data can also be accessed and analyzed using CFRA’s FUNDynamix ETF platform.

Trial access for CFRA’s ETF data and tools can be requested here.  

Fund Flows

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How ETF Classification Helps RIAs and Hedge Funds Optimize Investments https://www.cfraresearch.com/blog/how-etf-classification-helps-rias-and-hedge-funds-optimize-investments/ Thu, 20 Mar 2025 18:47:47 +0000 https://www.cfraresearch.com/?post_type=blog&p=9881 The post How ETF Classification Helps RIAs and Hedge Funds Optimize Investments appeared first on CFRA Research.

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ETFs

How ETF Classification Helps RIAs and Hedge Funds Optimize Investments

Published March 20, 2025 – Aniket By Aniket Ullal, SVP and Head, ETF Research & Analytics  


Key Takeaways 

  • The Evolution of ETF Classification: Over the last two decades, investing has shifted towards fee-based advice and the rapid adoption of ETFs. The implication of this is that the legacy “style-box” approach to fund classification is no longer relevant.
  • New Tools for RIAs and Hedge Funds: Increasingly, RIAs and hedge funds need to be able to screen, find, and evaluate ETFs based on mega trend themes and quantitative investment factors.
  • The Need for a Modern, Multi-Dimensional ETF Classification System: A modern and flexible classification system should support “multi-tagging” of ETFs on different dimensions, rather than forcing ETFs into one style box.
  • How CFRA’s FUNDynamix Simplifies ETF Selection: CFRA’s tools such as its FUNDynamix ETF classification and screening system can help in this process.

 


The Evolution of ETF Classifications Away from Traditional Style Boxes 

Over the last two decades, the asset management industry has seen the emergence of multiple important trends. The first is the growth of fee-based investment advice, typically provided by independent Registered Investment Advisors (RIAs). Fee-based advice has also been adopted in brokerage firms, sometimes in a hybrid model that combines fee-based advice with commission-based services. This growth in fee-based advice has driven a second important trend – the rapid adoption of Exchange Traded Funds (ETFs). With their attributes of low cost, tax efficiency, and transparency, ETFs have been a perfect fit for fee-based advisors. Attributes like tradability have resulted in ETFs also being widely adopted by other market participants like hedge funds.

The implication of these trends is that the legacy “style-box” approach of classifying funds based solely on the two dimensions of market capitalization and growth/value tilts is now outdated. Instead, RIAs and hedge funds tend to take a more macro, top-down approach to investing. Professional investors now need to screen for ETFs based on specific themes and factors, in response to changes in the broader economic and policy environment.

This shift in approach to classifications impacts the entire investment process from fund selection and portfolio optimization to portfolio monitoring and risk management. RIAs and hedge funds need modern tools that support them in finding and monitoring ETFs based on both cross-sector themes as well as quantitative investment factors.

How ETF Classification Helps Screen and Find Thematic ETFs

To understand why theme-based investing has grown in importance, it is useful to contrast it with traditional sector-investing. In traditional sector-investing, stocks and funds are grouped, selected and evaluated based on a sector classification system. The most widely adopted sector classification system is the Global Industry Classification Standard (GICS), which was jointly created by S&P Global and MSCI. The advantage of a standard sector classification is that investors can have a shared, common approach to industry classification. For example, investors may not universally agree on whether Amazon (AMZN) is a consumer discretionary stock, or a technology stock. But since GICS classifies AMZN as a consumer discretionary stock, this approach is used by many index providers and therefore index linked sector-focused ETFs would classify AMZN as consumer discretionary.

The limitation of this traditional sector investing approach is that it cannot accommodate emerging megatrends that cut across the GICS sector framework. For example, “Robotics and AI” is an important new trend that investors want exposure to. However, the firms that are involved in this may be classified into different GICS sectors such as Industrials, IT and Healthcare. Therefore, it would be difficult to get exposure to this mega trend using traditional sector ETFs. Instead, investors would be better off using a thematic ETF that holds stocks across sectors.

Figure 1 shows the sector exposure for the “Global X Robotics & Artificial Intelligence ETF” (BOTZ) and highlights the cross-sector nature of this fund. It has a significant weight in Industrials, but also hold stocks in IT, Healthcare and other sectors.

Figure 1 – GICS Sector Exposure for BOTZ (Global X Robotics & Artificial Intelligence ETF)

Global X Robotics & Artificial Intelligence ETF

Source: CFRA Research FUNDynamix platform; Data as of March 17, 2025

If investors need to find this ETF, they would not be able to rely on traditional classification systems. Instead, they would need to use more modern ETF classification systems like CFRA’s which are specifically designed to support thematic and factor-based investment approaches. In CFRA’s ETF FUNDynamix screener, investors would easily be able to find BOTZ, by selecting the “Robotics and Automation” dropdown in the cross-sector thematic filter.

There are multiple other mega trends that investors may be focused on, such as clean energy, fintech (e.g. blockchain & crypto technologies), infrastructure etc. Figure 2 highlights a few additional examples of mega trend themes that investors can filter on in CFRA’s screener.

Figure 2 – Examples of Cross-Sector Themes in CFRA’s FUNDynamix ETF Screener 

Examples of Cross-Sector Themes in CFRA’s FUNDynamix ETF Screener

Source: CFRA Research FUNDynamix platform; Data as of March 17, 2025

Investors can select any of these thematic classifications and then use that to drill down and compare ETFs within that mega theme. Figure 3 shows some examples of ETFs classified into the ‘fintech’ theme.

Figure 3 – Examples of Fintech Themed ETFs in CFRA’s FUNDynamix ETF Screener

Fintech Themed ETFs in CFRA’s FUNDynamix ETF Screener

Source: CFRA Research FUNDynamix platform; Data as of March 17, 2025

Why ETF Classification Must Be Flexible and Multi-Dimensional

In a traditional “style box” system, ETFs are forced into one box like “large cap growth” or “small cap value”. However, in a more modern and flexible classification system like that maintained by CFRA, ETFs are ‘multi-tagged’. To take a specific example, if an ETF provides exposure to high yield dividend stocks, has exposure to developed markets, and is focused on small caps, then the classification system needs to support screening on all those parameters simultaneously. Figure 4 shows an example of ETFs found by applying all these parameters at the same time.

Figure 4 – An Example of Multi-Tag Screening in CFRA’s FUNDynamix ETF Screener

Fintech Themed ETFs in CFRA’s FUNDynamix

Source: CFRA Research FUNDynamix platform; Data as of March 17, 2025

How ETF Classification Supports Quantitative Factor Investing

As with thematic ETFs, factor ETFs can cut across traditional GICS sectors, which implies that traditional legacy classifications are insufficient for these ETFs as well. Factor based investing has its roots in approaches such as the Fama-French three factor model which expanded on the Capital Asset Pricing Model (CAPM). The model proposed that stock returns can be explained by three risk factors – market risk as outlined in the traditional CAPM model, size risk, and value risk.

In the last several years, hedge funds, long-only asset managers, and RIAs have adopted quantitative models that have extended this 3-factor model. Factors that have been added include momentum, quality, and low volatility. ETFs have been launched that provide targeted exposure to these investment factors. Using an ETF classification framework to find and screen for these specific investment factors is critical.

As shown in Figure 5, CFRA’s FUNDynamix classification framework allows investment professionals to screen and fund factor ETFs for these different factors.

Figure 5 – Examples of Factor Categories in CFRA’s FUNDynamix ETF Screener

Examples of Factor Categories in CFRA’s FUNDynamix ETF Screener

Source: CFRA Research FUNDynamix platform; Data as of March 17, 2025

Importantly, the sector weights in factor ETFs can often change dramatically over time if they are not constrained or capped. A good example of this is the Invesco S&P 500 Low Volatility ETF (SPLV), which holds the 100 stocks from the S&P 500 Index with the lowest realized volatility over the past 12 months, without applying any sector constraints. As shown in Figure 6, the sector weights of SPLV have changed significantly in different market conditions. At year-end 2022, utilities accounted for 27% of the fund’s exposure, but that had fallen to 17% by March 2025. Analyzing this historical change in sector exposure for factor ETFs is critical for risk management at hedge funds and RIAs.

Figure 6 – Past Sector Exposure for the Invesco S&P 500 Low Volatility ETF (SPLV)

Past Sector Exposure for the Invesco S&P 500 Low Volatility ETF

Source: CFRA Research FUNDynamix platform; Data as of March 17, 2025

In the portfolio construction process, it is also important to find and compare ETFs for a specific factor, even when they have dissimilar names. Figure 7 shows examples of some ETFs that CFRA classifies as ‘Low Volatility’ in its screener. The iShares Edge MSCI Min Vol USA ETF (USMV) and SPLV use slightly different terminologies in their names and descriptions (minimum volatility vs low volatility), but they should be in the consideration set for investors looking for targeted low volatility exposure. Using a classification methodology that does this correctly is important for investment professionals as they build and monitor portfolios.

Figure 7 – Examples of ETFs Classified as ‘Low Volatility’ in CFRA’s Screener

ETFs Classified as ‘Low Volatility’ in CFRA’s Screener

Layering on Risk Profile, Liquidity and Exposure in ETF Classifications

Once investors have been able to screen and find ETFs based on cross-sector themes and factors, they then need to layer on risk, liquidity and exposure considerations. CFRA’s FUNDynamix screener allows users to view multiple return, volatility, flow, and volume metrics to compare ETFs within a thematic or factor category, as shown in Figure 8.

Figure 8 – Assets, Flows, and Volume Metrics for Dividend ETFs in CFRA’s Screener

Assets, Flows, and Volume Metrics for Dividend ETFs

It is important, however, for investors to use and interpret the metrics appropriately. For example, average daily volume (ADV) of an ETF is not the best measure for judging liquidity of an ETF. Since ETFs support intra-day creation & redemption, the true measure of liquidity should be evaluated based on the liquidity of the underlying assets held in the fund. If the underlying assets are liquid, it implies that the market makers can easily exchange units of the fund for the underlying basket of securities. Conversely, illiquid underlying assets may require the ETF issuer to use custom baskets, which could potentially increase the tracking error between the index and the Net Asset Value (NAV) of the ETF.

Conclusion

In summary, using a granular, multi-dimensional, modern classification system is critical for RIAs, long-only firms and hedge funds that aim to screen, find and trade thematic and factor-based ETFs. This is important as we see a continued shift towards more fee-based advice and macro-oriented portfolio creation. CFRA’s tools such as its FUNDynamix ETF screener can help in this process and are used by tens of thousands of financial advisors, as well as by a range of established institutional clients.

FUNDynamix A dynamic data platform designed for ETF and fund professionals

Unlock the power of ETF Classification with CFRA’s FUNDynamix tool. Start your free trial today.

Modern ETF Classification in Action

In a recent Talk ETFs interview, CFRA’s Aniket Ullal explains how ETF classification is evolving beyond style boxes to focus on megatrends, thematic, and factor-based strategies. This shift aligns with the approach outlined in this blog — helping RIAs and hedge funds better align portfolios with today’s market realities.

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ETF Comparison, Ratings and Rankings https://www.cfraresearch.com/blog/etf-comparison-ratings-and-rankings/ Wed, 29 Jan 2025 20:11:12 +0000 https://www.cfraresearch.com/?post_type=blog&p=9548 The post ETF Comparison, Ratings and Rankings appeared first on CFRA Research.

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ETFs

ETF Comparison, Rankings and Ratings

Published January 29, 2025 – Aniket By Aniket Ullal, SVP and Head, ETF Research & Analytics  


Key Takeaways 

  • ETF assets reached $10.4 trillion at the end of 2024, having grown at an impressive 18% annualized growth rate over the prior ten years. This growing popularity of ETFs has made ratings and comparisons more critical than ever.
  • CFRA’s ETF ratings show that investors would have benefited from using them in portfolio construction, since the higher rated funds outperformed the lower rated ones.
  • A robust ETF ratings system should use multiple inputs including the underlying constituent holdings. It must also be timely and forward-looking.
  • CFRA uses a dynamic, machine-learning model that rates each eligible ETF within 2 months of its launch, providing timely insight to investors. CFRA’s ETF data and ratings are used by a range of wealth and institutional clients.

Introduction 

As we step into 2025, the U.S. equity market continues to captivate investors with its resilience and complexity. From evolving macroeconomic conditions to sector-specific dynamics, understanding the broader outlook is essential for informed investment decisions. This blog explores key factors shaping the market and offers insights to help investors strategize for the year ahead.

The Exchange Traded Fund (ETF) structure has firmly established itself as an investment vehicle of choice for both retail and institutional investors. In the US, ETF assets reached $10.4 trillion at the end of 2024, having grown at an impressive 18% annualized growth rate over a 10-year period, from $2 trillion at the end of 2014. Globally, ETF assets exceeded $14.9 trillion at the end of 2024. 

This expanding universe of ETFs has made comparisons more critical than ever for advisors and investors. For example, as of January 21, 2025, there were 161 ETFs listed in the U.S. containing the term “growth” in the fund name. These growth funds vary widely in their intended strategy, constituent holdings and past performance. Selecting an ETF from this universe for the growth sleeve of a portfolio requires specialized tools that facilitate the screening, comparison and rating of ETFs. 

CFRA’s ETF tools are specifically designed to facilitate the ETF search, comparison and selection process. A granular screener helps filter through the vast ETF universe based on different types of strategies, themes and factors. Detailed fund pages help to examine each fund based on its holdings, returns and historical sector exposure. Finally, CFRA publishes ETF ratings on a 1-5 scale based on the probability of an ETF outperforming its peers. In combination, these tools can serve as critical guideposts for financial professionals and investors who are looking to build ETF based portfolios.  

How ETF Rankings Can Drive Better Portfolio Performance  

Selecting the appropriate ETF within a category can be critical to superior portfolio construction and performance.  ETF ratings can be a useful input in this process. Figure 1 shows the average total returns of ETFs in 2024 for core domestic equity ETFs listed in the U.S., based on the CFRA ratings the funds received at year end 2023. On average, the core domestic equity ETFs that received a higher rating at the end of 2023 subsequently performed better in 2024 than those that received lower ratings. For example, core equity ETFs that were rated 5 STARs at the end of 2023 returned 24% on average in 2024, compared to the 10% return for ETFs that were rated 1 STAR.  

Figure 1: Average ETF Return in 2024 by CFRA Rating for Core U.S. Equity ETFs 

Average ETF Return in 2024 by CFRA Rating for Core U.S. Equity ETFs

Source: CFRA Research; Ratings as of Dec 31, 2023; 2024 Returns as of Dec 31, 2024 

We see a similar trend for US sector ETFs, where the 5 STAR ETFs returned 20% on average in 2024, while 1 STAR funds returned 7% (see Figure 2).  

Figure 2: Average ETF Return in 2024 by CFRA Rating for U.S. Sector Equity ETFs 

Average ETF Return in 2024 by CFRA Rating for U.S. Sector Equity ETFs

Source: CFRA Research; Ratings as of Dec 31, 2023; 2024 Returns as of Dec 31, 2024 

It is important to note that no ratings system is perfect, and a higher STAR rating is not guaranteed to be indicative of higher future returns. However, as shown in Figures 1 and 2, ratings can be a very useful guide in the ETF selection and portfolio construction process to drive higher risk-adjusted returns.  

A Framework for Designing a Robust ETF Rating Methodology 

Using a ratings system that is designed specifically for ETFs and that uses recent technology is critical. Some legacy ratings systems were designed for traditional mutual funds and tend to rely solely on past performance. By contrast, CFRA uses a quantitative machine-learning based model that is designed specifically for ETFs. A robust ETF rating system must have the following features: 

  • Multi-factor: Many legacy ratings systems primarily use historical returns to predict future performance. Ideally, a good ratings system should incorporate multiple factors such as cost, reward and risk parameters.
  • Constituent Holdings Based: Most ETFs are indexed, so they replicate a benchmark rather than trying to beat it. Therefore, the ratings system should be based on evaluating current constituent holdings, rather than just measuring relative performance against a broad benchmark.
  • Timely: Ideally an ETF should be rated within a few months of its launch, rather than needing to wait for 3 years to be rated.  
  • Forward looking: A good ratings system should attempt to model the probability of future outperformance of an ETF relative to its peer group, so that investors can use the rating for portfolio construction.  
  • Dynamic Adjustment of Factors: Some input factors may be more effective in predicting future outperformance, and these may change over time. A well-designed model must learn based on its track record and dynamically adjust its factor weightings over time.  
  • Smoothing algorithm: Finally, it is important that ratings have stability. If a rating flips dramatically from 5 STARs to 1 STAR or vice versa, it makes the system difficult to use in practice. Ideally a good model will use algorithms that provide stability in ratings while still providing flexibility for ratings to change over time.  

Having a robust system that incorporates all the elements above will help advisors and investors make more informed investment decisions.  

CFRA’s ETF Rating Methodology 

CFRA’s ETF ratings are designed to integrate the key elements described above. Using a machine learning based technique, CFRA’s model interprets a wide array of investment signals related to the total cost of ownership, expected return, and downside risk. Eligible equity and bond ETFs receive ratings ranging from five-stars (highest) to one-star (lowest) to identify which funds have the highest and lowest probability of outperformance relative to a similar group of ETFs over the next nine to twelve months. In addition to an overall STAR Rating, the model assigns three sub-model ratings across Reward, Risk and Cost sub-categories to assess a fund’s position relative to similar ETFs based on relative percentile ranking 0-100. In each category, scores of 100 are most favorable and imply the fund is positioned favorably relative to a similar group of ETFs. 

Figure 3: An example of CFRA ETF Rating Category Scores.

CFRA ETF Rating Category Scores

A key input into the model is the use of CFRA’s proprietary research on the underlying stock holdings of every equity ETF. This includes STARS—CFRA’s fundamental research assessment of an equity’s 12-month investment outlook. It also includes CFRA Earnings Score—CFRA’s forensic accounting assessment of a company’s earnings quality. In addition, CFRA ratings incorporate fund-specific characteristics, including expense ratio and other parameters such as price-NAV premiums. For equity ETFs, CFRA incorporates metrics like investor sentiment and financial statement analysis. For fixed income ETFs, the model uses factors such as yield and duration, a measure of interest-rate sensitivity. 

The quality of the data underpinning the model is essential to having reliable results. CFRA uses its proprietary ETF database to source data on granular ETF classification and reference information, constituent holdings and weights, as well as daily return and flow statistics.  

Finally, every eligible ETF is typically rated within 2 months of its launch. The model scores and overall ratings are refreshed monthly with the parameter weightings shifting based on machine-learning techniques. A smoothing algorithm is also applied to prevent ratings from ‘flipping’ too frequently. This methodology is designed to ensure accuracy, stability and reliability in ratings. 

Benefits of CFRA’s ETF Ratings Approach 

CFRA’s unique approach to ratings offers significant benefits to advisors and investors as summarized in Table 1 below. 

Table 1: Benefits of CFRA’s ETF Ratings Methodology

Features of CFRA’s ETF Ratings Benefits to Advisors & Investors
  • Eligible ETFs are typically rated within 2 months of launch.
  • Provides timely insight rather than waiting 3 years for an ETF to be rated (as with some legacy ratings providers).
  • Constituent holdings are a key input into the model.
  • Incorporates CFRA’s ratings on individual constituent stocks into the overall rating of the ETF.
  • Ratings incorporate CFRA’s proprietary STARs and forensic scores.
  • Allows ETF users to benefit from CFRA’s leading proprietary fundamental and forensic stock research.
  • Forward-looking projections of peer performance.
  • Makes it easier for investors to incorporate ratings into their portfolio construction process.
  • Scores are generated using a dynamic machine learning-based model.
  • Ensures that the underlying model is robust and is constantly being refined as the model learns.
  • Use of a smoothing algorithm to prevent overly frequent changes in ratings.
  • Provides stability which allows investors to have more predictability and less turnover in portfolio construction.
  • Category scores are based on risk, reward, and cost parameters.
  • Increases the ability to interpret and use the rating by analyzing category scores.

Using CFRA’s ETF Tools in an Investment Workflow 

Users can access CFRA’s ETF tools via the MarketScope Advisor platform. The platform provides access to the FUNDynamix tab, a section designed specifically for ETF analysis. 

Users can start their ETF analysis by screening the ETF universe using a granular screener. This screener (shown in Figure 4 below) allows users to sort the ETF universe on multiple parameters including categories such factor, theme, geography, index, cost and other fund level parameters. CFRA ratings can also be used as a screening criterion.  

Figure 4: Granular Screener for ETF Sorting & Rankings 

Granular Screener for ETF Sorting & Rankings

Screened and selected ETFs can then be compared and ranked (see Figure 5) on multiple parameters including cost, return, risk, net inflows and ratings.  

Figure 5: Granular Screener for ETF Sorting & Rankings 

Granular Screener for ETF Sorting & Rankings Image Two

Finally, users can do a deep dive into individual ETFs to view their ratings and category scores as well as other data items such as changes in sector exposure or net flows over time.  

Figure 6: Granular Screener for ETF Sorting & Rankings 

Granular Screener for ETF Sorting & Rankings Image Three

CFRA’s research and tools are used by tens of thousands of financial advisors, as well as by a range of established institutional clients. Trial access for CFRA’s ETF data and tools can be requested here

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Best Defensive Stocks and ETFs to Protect Your Portfolio https://www.cfraresearch.com/blog/best-defensive-stocks-and-etfs-to-protect-your-portfolio/ Tue, 29 Oct 2024 13:30:30 +0000 https://www.cfraresearch.com/?post_type=blog&p=8726 The post Best Defensive Stocks and ETFs to Protect Your Portfolio appeared first on CFRA Research.

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ETFs

Best Defensive Stocks and ETFs to Protect Your Portfolio

Published October 31, 2024 –  Paul Beland.CFA By Paul Beland, Global Head of Research – Wealth Management 


Key Takeaways 

5 Key Takeaways for the best defensive stocks and ETFs to protect your portfolio:  

  1. Defensive sectors like Consumer Staples and Health Care offer stability during potential economic slowdowns, making them essential for longer-term portfolio protection. 
  2. Top stock picks include Walmart (WMT), Amgen (AMGN), and McKesson (MCK), known for their growth outlooks and defensive characteristics. 
  3. Defensive ETFs such as Vanguard Consumer Staples (VDC) and VanEck Pharmaceutical (PPH) provide diversified exposure to stable industries. 
  4. The U.S. economy is showing early signs of rising risks. Job growth is slowing, and consumer debt is increasing. In a market environment with stretched valuations, any material deviation in growth expectations could create a rotation out of more cyclical sectors. This highlights the need for a defensive strategy.  
  5. CFRA’s research tools offer actionable insights, combining macro analysis, forensic accounting, and sector performance data to help advisors navigate uncertain markets.  

Introduction

In today’s unpredictable economic climate, financial advisors are increasingly seeking ways to protect their clients’ portfolios from downturns and market volatility. One effective strategy is to focus on defensive stocks and ETFs. Look for those in sectors like Consumer Staples and Health Care. These sectors usually do well during economic slowdowns. Understanding how to position clients in these areas can help mitigate risk while still providing solid returns.  

At CFRA Research, we focus on macroeconomic research, forensic accounting, and sector analysis. We provide wealth managers, institutional investors, and financial advisors with useful insights into effective defensive strategies. In this blog, we will give an overview of our latest sector outlook. We will highlight the top defensive stocks and ETFs to consider. We will also show how our investment research solutions can help you understand today’s market better.  

Why Defensive Stocks and ETFs Matter  

In portfolio management, defensive stocks are those that typically offer stability and relatively lower volatility during economic downturns. These stocks are often in sectors like Consumer Staples and Health Care. Companies in these sectors offer essential goods and services. These goods and services stay in demand, no matter the economic conditions.   

Defensive ETFs group these types of stocks into a diverse package. This gives investors access to many defensive industries with just one investment. For advisors, placing clients in these stocks and ETFs can lower the risk of big losses during market downturns or recessions.  

CFRA’s Latest Sector Outlook  

CFRA recently completed its quarterly review of Sector Outlooks, and we recommend overweight positions in the Communication Services, Information Technology, and Financials sectors. These sectors are well-positioned to outperform in our base case of a soft-landing economy over the next year. We are watching changes in consumer debt and the job market closely. Rising economic risks could affect overall market performance.  

These sectors have growth potential, but advisors should also consider defensive sectors. Consumer Staples and Health Care can provide protection during a market correction or economic slowdown.  

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Key Defensive Sectors and Top Picks  

Consumer Staples 

CFRA’s top picks in the Consumer Staples sector include but are not limited to:  

  • Walmart Inc. (WMT) 
  • BJ’s Wholesale Club Holdings, Inc. (BJ)  
  • Vanguard Consumer Staples ETF (VDC)  

These companies sell important consumer goods like groceries, household items, and personal care products. These items are always in demand, no matter the economy.  

Health Care 

In the Health Care sector, our top defensive picks include but are not limited to:  

  • McKesson Corporation (MCK)  
  • Amgen Inc. (AMGN)  
  • Eli Lilly and Company (LLY)  

These companies operate in areas like pharmaceuticals and health care distribution, which provide necessary medical products and services regardless of economic conditions.  

CFRA recommends these top defensive picks to help financial advisors. They provide research-backed insights into stocks and ETFs. These investments can offer stability in uncertain markets.  

Economic Outlook: Preparing for Rising Risks  

 While the U.S. economy remains solid, there are emerging cracks that financial advisors need to be aware of. Consumer spending has remained resilient despite persistent inflation and rising interest rates. More of this spending is now funded by debt. We are starting to see an increase in defaults, especially in auto loans and credit card balances.  

Additionally, the U.S. job market, while not in freefall, is showing signs of slowing down. The latest jobs report for September added 254,000 jobs. This is a good number, but it is lower than the strong growth seen earlier this year. This means that a cooling job market might affect consumer confidence and spending. This could lead to a self-reinforcing economic slowdown.  

Risk of Earnings Revisions in 2025  

In addition to these consumer-driven risks, there are growing concerns about corporate earnings estimates for 2025. Current earnings trends are strong. However, we have seen expectations for Q3 2024 drop. They fell from 8.1% to just 3%. Estimates for S&P 500 earnings growth in 2025 have been lowered to around 14% from 14.6%. There is a risk of more downgrades if the economic outlook gets worse. 

Given these potential challenges, it’s more important than ever for financial advisors to consider defensive stocks and ETFs that can withstand an economic slowdown. CFRA’s research helps you find these opportunities early. This way, you can protect your clients’ portfolios.  

Market Performance During Recessions  

History shows that while market downturns are inevitable, certain sectors tend to hold up better than others. For instance, during past recessions, Consumer Staples and Healthcare have consistently outperformed other sectors.  

According to our analysis, during recessions:  

  • Consumer Staples saw an average decline of just 2.4%, while  
  • Health Care fell by 7.3%.  

In contrast, more cyclical sectors like Industrials and Consumer Discretionary experienced much steeper declines of 28.9% and 24%, respectively.  

This data highlights the importance of moving into defensive sectors before a recession hits. CFRA’s macro research helps you keep up with market changes. It offers timely insights into sector performance and economic trends.  

CFRA’s Research Solutions  

At CFRA, we offer a comprehensive suite of research tools to help financial advisors make informed decisions. Our unique approach combines fundamental analysis, forensic accounting, technical analysis, and Washington Analysis’ regulatory expertise. This gives you a complete view of the market.  

Here’s how CFRA can help you:  

Research Depth  

Our reports include sector outlooks and specific stock recommendations. They provide insights into defensive strategies. These strategies help protect your clients’ portfolios from losses.  

Macro & Micro Analysis  

We leverage our macro research capabilities to provide a top-down view of the market, while also offering detailed micro-level stock and ETF analysis. This dual approach ensures you have all the information you need to make data-driven decisions.  

Actionable Insights  

CFRA’s research is more than just theory. We provide practical recommendations based on careful analysis of the economy. This helps you prepare your clients for long-term success.  

Forensic Accounting  

With our special forensic accounting scores, you can find companies with warning signs that may risk your clients. This is especially critical when selecting defensive stocks, where financial stability is paramount.  

Technical Power Rankings  

Our Lowry Research technical power rankings provide extra analysis. They help you find the best times to enter and exit the market. This is based on past performance and momentum indicators.  

By utilizing CFRA’s extensive resources, financial advisors can build robust portfolios that minimize risk and maximize returns—even during uncertain economic times.  

Learn how CFRA can help protect your clients’ portfolios with defensive stocks and ETFs. Download our macro research on Defensive Sector Strategies. This detailed report explores the sectors and stocks mentioned here in more detail.  

By accessing this case study, you’ll gain valuable knowledge on how to position your clients for success in today’s volatile market environment.  

Best Defensive Stocks and ETF Strategies from CFRA Research

Download – Defensive Sector Strategies Macro Research

Navigate market volatility with CFRA’s expert macro insights. Our report delivers actionable intelligence—from sector outlooks to defensive strategies—empowering you to make informed investment decisions in uncertain times. Discover the sectors positioned for growth with CFRA’s trusted analysis.

Safeguard Your Clients’ Portfolios with CFRA  

In conclusion, the best defensive stocks and ETFs to protect your clients’ portfolios are those found in Consumer Staples and Health Care. As economic risks grow, it’s crucial for financial advisors to focus on sectors that can weather the storm. CFRA’s research offers reliable, data-driven financial research solutions for navigating these challenges, helping you build resilient portfolios that stand the test of time.  

Don’t wait for the next market correction. Download our full macro research today to equip yourself with the insights you need to stay ahead of the curve. 

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The post Best Defensive Stocks and ETFs to Protect Your Portfolio appeared first on CFRA Research.

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